In the past two years, there has been a significant effort from the academic, public, and private sectors to advance surveillance for pandemic preparedness and response. The COVID-19 pandemic has accelerated this momentum and highlighted the importance of public health intelligence. A meeting convened by the World Health Organization (WHO) Hub for Pandemic and Epidemic Intelligence brought together surveillance innovators to discuss their initiatives and future directions in improving public health surveillance.
Key themes discussed during the meeting included meaningful collaboration, individual-centered approaches, new data privacy concerns, the impact of government structures on surveillance systems, decision-making processes, technological advancements, and investing in human talent for sustainability. Trust and collaboration among individuals, governments, private sectors, academia, and non-governmental organizations (NGOs) were emphasized as crucial for the implementation of effective public health guidance and containment of outbreaks.
Additionally, engaging the public, utilizing participatory approaches like crowdsourcing, and leveraging technologies for data collection and analysis were highlighted as important strategies for enhancing surveillance efforts. With the aim of improving patient safety and healthcare management, this article explores the various innovations in surveillance that are shaping the future of patient care.
Building Trust and Collaboration in Surveillance Efforts
Trust and collaboration are integral to the success of surveillance efforts aimed at pandemic preparedness and response. To ensure meaningful collaboration and transparent information exchange, efforts are underway to establish a trust architecture among various stakeholders, including individuals, governments, the private sector, academia, and non-governmental organizations (NGOs).
Recognizing the importance of cross-sectoral coordination, organizations such as the Robert Koch Institute (RKI) and the Health Emergency Preparedness and Response Authority (HERA) of the European Commission are actively working to foster trust and engage partners on a global, regional, and national level.
These collaborative initiatives aim to achieve multiple objectives, including:
- Ensuring access to critical medical countermeasures for pandemic preparedness
- Addressing global supply chain challenges
- Facilitating information sharing between stakeholders
Engaging the public through participatory approaches, such as crowdsourcing, is also considered an effective strategy for generating insights and involving individuals in the decision-making processes related to public health. During the meeting, participants highlighted the need for further development of tools that provide actionable insights based on surveillance data.
User-Centered Approaches and Behavioral Data in Surveillance
The meeting emphasized the significance of user-centered approaches in pandemic preparedness and response efforts. At the Pandemic Prevention Institute (PPI) of The Rockefeller Foundation, we prioritize user-centered design to develop tools for public health decision support. By understanding the behaviors, concerns, and needs of individuals, these tools can be customized to offer personalized and timely support for better patient care.
Behavioral data, including information on health-seeking behaviors and the acceptance of public health measures, play a crucial role in informing decision-making processes and improving patient care. Initiatives such as Outbreaks Near Me and Momentive.ai’s large-scale online surveys have successfully collected real-time data on various aspects of COVID-19, including symptoms, healthcare utilization, vaccination uptake, and public health measure acceptance.
These behavioral data have directly influenced decision-making processes at the United States Centers for Disease Control and Prevention (US CDC) and have highlighted the need for further development of tools that provide actionable insights based on behavioral data.
Leveraging Technology for Surveillance and Patient Care
Technology plays a crucial role in enhancing surveillance and patient care. The use of digital tools, such as online appointment scheduling and remote monitoring of health data, empowers patients to take control of their healthcare and improve accessibility and convenience.
Connected health services, including video visits and remote patient monitoring, enable patients to receive care from healthcare providers remotely, leading to improved access and timely treatment. By leveraging comprehensive electronic health record systems, healthcare providers can facilitate seamless communication and integration of patient information across healthcare settings, enabling them to make more informed decisions and identify individual healthcare needs.
Furthermore, mobile apps developed by healthcare institutions, such as the UCLA Health Apps, provide patients with valuable tools to connect with their care teams, engage in healthy activities, and better manage their care plans. These innovative digital solutions have the potential to transform patient care and streamline healthcare management, paving the way for a more efficient and patient-centered approach to healthcare delivery.

At the core of my professional ethos lies a belief in the power of informed decision-making. Surveillance technology is not just a tool for enhancing security; when harnessed correctly, it is a catalyst for growth and operational efficiency. It’s this philosophy that drives the content and direction of Visio Comms.